The Hypodermic Needle Model

This model was created in 1920 is a theory that explains how mass audience may react to mass media. This model suggests that audiences recieve the information through a media text, the audience does this without an attempt to process or challenge the text.

The model also suggests the experience, the intelligence and opinions of an individual have no effect on how the audience percieves the text.

However, this does not apply to the both of our adverts, we want the audience to be able to identify with both the 'Energy Saving Lightbulb' advert and the 'Taylor Swift Greatest Hits' advert. One advert gives out a very important message regarding the need to save the environment and the other is important to Taylor Swift fans.