- Correlation
- Entertainment
- Surveillance
- Cultural Transmissions
In 1974, Bulmer and Katz, expanded Lasswell's theory by suggesting that individuals may choose and use a text for the following purposes;
- Diversion; escape from everyday problems and routines.
- Personal Relationships; using media for emotional and other interactions e.g. substituting soap operas for family life.
- Personal Identity; finding yourself reflected in texts and learning behaviour and values from these texts.
- Surveillance; information which could be useful for living e.g. weather reports, financial news, holiday bargains.
We want people to watch our 'Energy Saving Lightbulbs' advert because it is beneficial to them and it enables them to realise the importance it is to buy this product to allow themselves a sustainable future.
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