Tuesday 3 April 2012

Taylor Swift's 'Greatest Hits' Advert

This is our final piece of our 'Taylor Swift, Greatest Hits' Advert. It shows many of the conventions in this advert that manage to make an advert successful, such as; the advert is easy to be memorable and the information given in the advert is easy to understand, some of the songs featured on the album are clearly stated in the advert.




Whilst researching for similar adverts to our idea, we discovered recurring patterns beginning to crop up, many adverts had a similar feel to the one we had wanted for ours, we had montages of 'Taylor Swift Music Videos', we have both close ups of 'Taylor Swift' in our advert and also other clips where Taylor is not featured as the main subject.

This one minute advert would be the advert that would be shown on television for several weeks, it would be shown at prime television times, we could aim to show this advert at all times of the day since Taylor has a wide age range of an audience and this would allow them to realise that the product is now available.

After this advert had been on the air for several weeks, we would then change our advert to a shorter version, this would save time and money as we would be showing a shorter advert and taking up less advertising space. Both adverts would also be available for viewing on YouTube and there would also be the Forum we created for fans to talk and discuss the product.

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