Feedback for 'Greatest Hits'

Once we had uploaded our advert to YouTube, this allowed other people to see it and this also meant that we would be able to link the advert to people we know and then the chain would continue. By having more and more people view the video, it meant we could recieve more and more feedback on the advert, be it negative or positive.

To get more feedback from others, we posted the video on social networking sites such as Facebook, Twitter and Forums, this enabled us to get wider feedback, even from people we did not know.

These are some screenshots of some of the feedback we have recieved for the advert;

Taylor Swift's 'Greatest Hits' Advert

This is our final piece of our 'Taylor Swift, Greatest Hits' Advert. It shows many of the conventions in this advert that manage to make an advert successful, such as; the advert is easy to be memorable and the information given in the advert is easy to understand, some of the songs featured on the album are clearly stated in the advert.




Whilst researching for similar adverts to our idea, we discovered recurring patterns beginning to crop up, many adverts had a similar feel to the one we had wanted for ours, we had montages of 'Taylor Swift Music Videos', we have both close ups of 'Taylor Swift' in our advert and also other clips where Taylor is not featured as the main subject.

This one minute advert would be the advert that would be shown on television for several weeks, it would be shown at prime television times, we could aim to show this advert at all times of the day since Taylor has a wide age range of an audience and this would allow them to realise that the product is now available.

After this advert had been on the air for several weeks, we would then change our advert to a shorter version, this would save time and money as we would be showing a shorter advert and taking up less advertising space. Both adverts would also be available for viewing on YouTube and there would also be the Forum we created for fans to talk and discuss the product.

Energy Saving Lightbulb Advert

This is our completed advert for our 'Energy Saving Lightbulb' product;




After completion of this advert, we decided that we didnt think the advert was strong enough for Media A2 Standards, we felt we could use the media skills that we had learned much more creatively, so we decided to plan a different and better advert instead.

Two Step Flow

The Hypodermic Needle Model was proved to "clumsy" for media researchers who were seeking more of a precise explanation about the relationship between the audience and the text.

As mass media began to expand and become more of an essential to life, those around the world did not become reduced to a mass of 'unthinking drones'.

Paul Lazarsfeld, Bernard Berelson and Hazel Gaudlet believed that audiences were 'opinion leaders' who then communicate to less active associates who they may have influenced. The audience then mediate the information they have recieved from the media and then the information is expressed by opinion leaders. Not being influenced by directly, creates a Two Step Flow.

This allowes researchers to realise that social factors are also very important to how audiences interpret the texts.

The Two Step Flow is what we wanted to achieve through our 'Energy Saving Lightbulb' advert, we hoped the end result would be word of mouth as well as the advert itself, reaching a younger generation.

Uses and Gratifications

In 1948, Lasswell suggest that media texts had the following functions for individuals and society;

- Correlation

- Entertainment

- Surveillance

- Cultural Transmissions

In 1974, Bulmer and Katz, expanded Lasswell's theory by suggesting that individuals may choose and use a text for the following purposes;

- Diversion; escape from everyday problems and routines.

- Personal Relationships; using media for emotional and other interactions e.g. substituting soap operas for family life.

-  Personal Identity; finding yourself reflected in texts and learning behaviour and values from these texts.

- Surveillance; information which could be useful for living e.g. weather reports, financial news, holiday bargains.

We want people to watch our 'Energy Saving Lightbulbs' advert because it is beneficial to them and it enables them to realise the importance it is to buy this product to allow themselves a sustainable future.

The Hypodermic Needle Model

This model was created in 1920 is a theory that explains how mass audience may react to mass media. This model suggests that audiences recieve the information through a media text, the audience does this without an attempt to process or challenge the text.

The model also suggests the experience, the intelligence and opinions of an individual have no effect on how the audience percieves the text.

However, this does not apply to the both of our adverts, we want the audience to be able to identify with both the 'Energy Saving Lightbulb' advert and the 'Taylor Swift Greatest Hits' advert. One advert gives out a very important message regarding the need to save the environment and the other is important to Taylor Swift fans.  

Reception Theory

By using the concept of an 'active' audience, work was needed to be done for the audience to be able to recognise and interpret a text, this would show how features such as age, class, gender and ethnicity affected their interpretations.

This was based on Stuart Hall's creation 'the enoding/decoding' model which is about the relationship between audience and text. The text is encoded by the producer and decoded by the audience.

Encoding and Decoding Model

Using recognised codes and conventions, drawing upon audience expectations to aspects such as genres and the use of ‘celebrities’, the producer can control the audience and create an amount of ‘agreement’ on the codes meaning.

By using Reception theory, we are able to plan out and decide what would make the perfect 'Taylor Swift Greatest Hits' advert because our main audience we want to appeal to are those who are already her fans.