Pitch - Energy Saving Lightbulbs

To know who was our target audience for our energy saving lightbulb product, we needed to carry out reseearch to discover who would be watching and who was more likely to buy the product.

We found that our target age for the audience was consumers over the age of 30 because these are the people who take care of a household and change the lightbulbs ect. However, we also wanted our advert to appeal to a younger audience, as the need to save energy effects them also.

So, we decided to choose a relevant song that our younger audience may recognise, we decided on My Chemical Romance - The Black Parade.

Slow Motion

We wanted to give our Energy-Saving Lightbulb advert a dramatic ending so we decided on throwing a lightbulb at the ground, hoping it would smash. We also thought this would be a lot more effective in slow motion.

We thought this would look theatrical and send out a message to our audience, we decided to use a normal light bulb because we thought it would be a good metaphor, as a way to say 'dispose of these light bulbs' and promote the use of energy saving ones.

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Preparing For Our Advert

We decided to film our Energy Saving Lightbulb advert is several different locations, including our own homes and our school. We planned to have a montage of lights flickering on and light switches being switched on, so for this we wanted as many different lights and switches we could find, to have a wide range.

We decided, when planning our advert that we wanted to have some sort of an impact on the audience, we thought that slowing down a lightbulb smashing into the ground may have some effect since we were promoting energy saving. To film this shot we used a Slow Motion Camera and to prepare for smashing the lightbulb, we covered the ground with a sheet to make sure to catch any broken shards of glass once the bulb was smashed.

Once we had covered the pavement with a large sheet, we practised several times throwing a stone that was similar in size, to see where it would land, we wanted to get the perfect angle whilst it broke. We also wanted the camera to be steady, whilst practising we realised the shot was not steady enough and so we made sure to prop the camera up.

This is our practice try;

This is our trial run with the lightbult, we threw it gently so that it wouldn't smash;

For health and safety reasons, we made sure that we did a thorough job when cleaning up the broken shards of glass, careful not to leave any existing pieces behind.

Adverts That Influenced Ours

To help create our own advert about saving energy through the use of lightbulbs, we needed to look at other adverts that were promoting similar messages. It was important for us to find adverts that were successful which would then help us make our advert successful.

In 2011, Phillips released an advert to help promote their LED lighting, this advertisement was helpful to us to outline our own advert because it has a similar style to what we had considered for our own advert. The advert is gripping for the viewer as continuous different types of lamps are turned on in the most unsual places, the use of normal characters in the advert also helps the audience connect with it.

Phillips released another advert to advertise energy efficient lighting, this advert also helped to inspire how we wanted our advert to go. This advert is much better to the previous one as there are no lightbulbs actually shown in the advert at all, the advert relies on a voiceover which details climate change and facts regarding this that the average viewer may not have known. This factor of the advert inspired our own with the idea of telling the audience 'hard-hitting facts' about the consequences of global warming and energy consumption.

LED

LED is another type of lightbulb that could be used to help conserve energy. LED stands for 'light emitting diode'. LED's are used as indicator lamps in several devices and are also used for other types of lighting.

LED's were introduced in 1962 , when they were first introduced LED's only emitted red light which was a low intensity but as society has evolved, LED's have now modernised and are available with very high brightnesses.

There are many advantages to using a LED instead of a incandescent lamp, the main advantage is that LED's have a much lower energy consumption, they are also have a longer life-span compared to IL's and come in a smaller size then IL's.

However, LED's that are powerful enough to light a room can be expensive and requre a precise current and heat management than CFL's output. 

Compact Fluorescent Lamp

There are several names the Compact Fluorescent Lamp is known as, some of these include; Compact Fluorescent Light, Energy Saving Light and Compact Fluorescent Tube, this kind of lamp is designed to replace a Incandescent Lamp.

CFL's use less power than the general Incandsecent Lamps and also are known to have anywhere from eight times to fifteen times longer life span then IL's.

CFL's are known to be more expensive to buy then IL's but it has been researched that CFL's can save over five times the amount that has been paid for in electricity costs of the CFL's lifespan. CFL's do contain mercury which makes the lamps more complicated to dispose of, in some countries, recycling schemes have been put into place to dispose of CFL's for the consumer.

Energy Efficient;

50-70% of the total amount of lights sold are incandescent lamps, due to their high efficiency, CFL's use only a quarter to one third of the power that is equivalent in incadescendent lamps.
Replacing all inefficient lighting could save up to 409 terrawat hours (TWh)  a year which counts for 2.5% of the world's electricity consumption. It is estimated, that if all the incadescent lights were replaced by CFL's in America then 80 TWh would be saved yearly.

Since CFL's use far less energy then Icandescent Lamps do, replacing all IL's would result in less CO2 being released into the atmosphere, replacing these with CFL's would globally would result in a 230 million tones CO2 reduction.

This chart shows the cost of electricity usage of several different types of lightbulbs. The chart shows clearly that Incandescent cost far more than any other type.

Cost;

When Incandescent Lamps are replaced in commercial building, CFL's can be very cost-effective, when they are used to replace IL's. In 2006 in the US, it was found that when replacing each 75 W Incandescent Lamp with a CFl resulted in a yearly save of $22 of energy consumption. When using CFL's, savings are greater and payback periods are shorter.

So Why Should We Use Energy Saving Lightbulbs?

Energy Saving Lightbulbs biggest selling point is the fact that they are cheaper and last longer. Another selling point is, energy saving lightbulbs are much more friendly to the the environment. The biggest waste from regular lightbulbs is carbon dioxide, which in turn, is the biggest contributing factor to global warming. Nearly 25% of the UK's carbon emissions come from domestic household products.

By using Energy Saving Lightbulbs, we can continue to reduce the amount of carbon dioxide that is released into the atmosphere, resulting in a reduction of global warming.

Visit ecofriendlylightbulbs.co.uk for more information.

Energy Conservation

We chose for our product to advertise to be Energy Saving Lightbulbs, because of this we needed to do some energy into the importance of saving energy, especially in this day and age where the energy we are using is causing damage to the Earth.

As society continues to change and it improve its technology, the amount of electricity generated is a huge amount which requires more energy to be used. The power used to generate technology products is usually generated in Power Plants that convert different kinds of energy into electricity.

Energy conservation attempts to reduce the amount of energy that is consumed. Conservation can be achieved by increasing the efficient use of energy, when there is reduced energy consumption, this reduces the energy consumption from other energy sources.

The overall result of energy conservation could be an increase of financial capital, environmental quality, national security, personal security and human comfort. Organisations and Individuals can choose to conserve energy to reduce energy costs and increase economic security, whilst Industrical and Commercial users of energy, could increase efficiency of energy to increase profit.

Energy conservation has been recieving more attention as the years progress in the UK, this is due to the Government's commitment to reducing carbon emissions, the project 'Energy Gap' in UK electricity generation and the reliance the country has on imports that meet energy needs, nationally. The highest problems for amounts of energy being consumed comes from domestic housing and road transport.