This is our final piece of our 'Taylor Swift, Greatest Hits' Advert. It shows many of the conventions in this advert that manage to make an advert successful, such as; the advert is easy to be memorable and the information given in the advert is easy to understand, some of the songs featured on the album are clearly stated in the advert.
Whilst researching for similar adverts to our idea, we discovered recurring patterns beginning to crop up, many adverts had a similar feel to the one we had wanted for ours, we had montages of 'Taylor Swift Music Videos', we have both close ups of 'Taylor Swift' in our advert and also other clips where Taylor is not featured as the main subject.
This one minute advert would be the advert that would be shown on television for several weeks, it would be shown at prime television times, we could aim to show this advert at all times of the day since Taylor has a wide age range of an audience and this would allow them to realise that the product is now available.
After this advert had been on the air for several weeks, we would then change our advert to a shorter version, this would save time and money as we would be showing a shorter advert and taking up less advertising space. Both adverts would also be available for viewing on YouTube and there would also be the Forum we created for fans to talk and discuss the product.
Showing posts with label Final Products. Show all posts
Showing posts with label Final Products. Show all posts
Tuesday, 3 April 2012
Sunday, 1 April 2012
Energy Saving Lightbulb Advert
This is our completed advert for our 'Energy Saving Lightbulb' product;
After completion of this advert, we decided that we didnt think the advert was strong enough for Media A2 Standards, we felt we could use the media skills that we had learned much more creatively, so we decided to plan a different and better advert instead.
After completion of this advert, we decided that we didnt think the advert was strong enough for Media A2 Standards, we felt we could use the media skills that we had learned much more creatively, so we decided to plan a different and better advert instead.
Friday, 30 March 2012
Anicllary Task - Digi Pack
Taylor Swift 'Greatest Hits'
In order to promote Taylor's album, we needed to create the album itself, this would include the front cover, the back cover, the CD and a preview of the booklet that would come inside of the album.
When we were choosing how to design the album cover, we wanted something that was simple and rather girly, as this is Taylor's image herself. We used photographs on the back cover, this would relate back to our advert as it is similar to what we shot for the music video Fearless.
Front Cover;
Back Cover;
In order to promote Taylor's album, we needed to create the album itself, this would include the front cover, the back cover, the CD and a preview of the booklet that would come inside of the album.
When we were choosing how to design the album cover, we wanted something that was simple and rather girly, as this is Taylor's image herself. We used photographs on the back cover, this would relate back to our advert as it is similar to what we shot for the music video Fearless.
Front Cover;
The CD;
Preview of the 'Booklet';
We added on the logo 'Big Machine Records' because this is the actual record label that Taylor Swift is signed to.
Sunday, 25 March 2012
Ancillary Task - Forum
We decided to come up with the idea of using a forum as a way to gather people to talk about the 'upcoming release' of Taylor Swift's Greatest Hits, we decided on a forum instead of a website because Taylor Swift already has a official one. Forums are often used for people to talk about their interests in films, music etc with other people. They often link others to articles or videos on YouTube about their chosen topic.
We thought it may be a good idea for us to create a forum specifically for Taylor Swift, this way fans can gather to talk and discuss all things Taylor Swift. We decided on designing different categories for the fans. One is General Board, this is where fans would post anything that is related to Taylor. Another is about Taylor's acting career, Taylor has acted in a few small projects, which there is a seperate thread for each. A third is of course Taylor's Music Career, here there is each a board to discuss each album of Taylor's, including the Greatest Hits album.
Inside the section of 'Taylor Swift's Greatest Hits' there are already several topics about the album, such as the released tracklisting and the cover art. The Forum has been made available for any member of the forum to post anything they wish relating to the new album. This could be a link to an article written about the release or the cover art etc.
We thought it may be a good idea for us to create a forum specifically for Taylor Swift, this way fans can gather to talk and discuss all things Taylor Swift. We decided on designing different categories for the fans. One is General Board, this is where fans would post anything that is related to Taylor. Another is about Taylor's acting career, Taylor has acted in a few small projects, which there is a seperate thread for each. A third is of course Taylor's Music Career, here there is each a board to discuss each album of Taylor's, including the Greatest Hits album.
Inside the section of 'Taylor Swift's Greatest Hits' there are already several topics about the album, such as the released tracklisting and the cover art. The Forum has been made available for any member of the forum to post anything they wish relating to the new album. This could be a link to an article written about the release or the cover art etc.
There is also a comment feature on the forum, this allows other fans to gather and discuss about their thoughts and opinions on Taylor's new music or anything topic-worthy.
Here is a link to the forum we have created: Taylor Swift Forum
Though fans would have to log in to the forum or make an account to access the information or make a post themselves, by searching for the forum through a search engine, it allows fans to find it easier, the forum would also be advertised on Taylor Swift's official website.
Searching:
Website Link:
CD Cover
We needed to design a CD cover to show in the advert, as this is a common feature of promotions for album adverts. This is the CD cover we created for our Greatest Hits album, we wanted to keep the cover simplistic and show a picture of Taylor Swift so consumers would be able to recognise her instantly and want to buy the product.
The font we used on the cover is the same font that Taylor Swift uses as her signature, the same font is used on all her albums, we decided to use this on our own as it would be another thing recognised by fans of Taylor's.
Ancillary Task - Amazon and HMV
To help promote our CD and to help our CD be available to buy by consumers, we decided to create a page on both Amazon.co.uk and HMV.com. We chose these because both these websites are well known websites and are very popular for consumers. By doing this, we were able to show that our product is available to buy.
Amazon
Amazon
HMV
Short Version - Final
Our shorter version of the advert is just over twenty seconds long and would be able to be shown on the television because it is short enough and would be cheaper to show because of its length. The shorter advert shows clips of Taylor Swift's Speak Now concert, we wanted to use this footage because we shot it ourselves by attending one of her concerts.
Because this is a shorter advert, this would allow audiences to watch this advert and be interested enough to go online and search for more information about the product. This advert allows fans to be interested through the use of personally shot concert footage, which many may have gone to see and have recognisable music playing in the background.
Because this is a shorter advert, this would allow audiences to watch this advert and be interested enough to go online and search for more information about the product. This advert allows fans to be interested through the use of personally shot concert footage, which many may have gone to see and have recognisable music playing in the background.
Ancillary Tasks - Social Networks
To promote our product in more and different ways, we created accounts on two of the biggest social networking websites 'Twitter' and 'Facebook' this allows consumers to follow our product and allow them to see the latest information about the product. Many companies also use this as a way to promote any price cuts or offers they have on the product at a certain time.
This allows media convergence to take place as both Facebook and Twitter combined have over 1 billion users. Since advertising has grown, people can now watch adverts on the television and then take to the internet to discuss the advert online. Some adverts have become viral overnight.
Twitter
This allows media convergence to take place as both Facebook and Twitter combined have over 1 billion users. Since advertising has grown, people can now watch adverts on the television and then take to the internet to discuss the advert online. Some adverts have become viral overnight.
Facebook
Ancillary Task - Logo
Pop-up adverts are often used to advertise products on different websites and gain attention from different audiences. Having a pop-up adverts on all sorts of different websites such as YouTube, Facebook, Twitter, Google allows more different types of people to see our brand that we are trying to advertise. Advertising our product on these types of websites promotes the product to a wider audience and also manages to target our target demographic.
Our target for Energy Saving Lightbulbs was mainly for the older generarion since they are the ones who buy the shopping and household items and look after the home, however we also wanted it to appeal to the younger audience as well as these are the ones who are more likely to be effected by the consequences.
For our branded light bulb, we needed to design a logo for our product. This logo would be used on the products packaging and also used to advertise the product. We also wanted to show the pop up advert if you were to type in Energy Saving Lightbulbs into a search engine.
Our target for Energy Saving Lightbulbs was mainly for the older generarion since they are the ones who buy the shopping and household items and look after the home, however we also wanted it to appeal to the younger audience as well as these are the ones who are more likely to be effected by the consequences.
For our branded light bulb, we needed to design a logo for our product. This logo would be used on the products packaging and also used to advertise the product. We also wanted to show the pop up advert if you were to type in Energy Saving Lightbulbs into a search engine.
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