Advertising Taylor Swift's 'Greatest Hits' [2]

We came up with the idea to promote the American Country singer Taylor Swift's 'Greatest Hits' album, a product that we came up with ourselves. Because the both of us are such huge Taylor Swift fans, we loved the idea of our advert idea including her and the use of her music.

The idea of our advert was to show several of Taylor Swift's 'Music Videos', which we filmed ourselves, some of the songs we used had music videos by Taylor Swift, some of them did not, in the longer version advert, we then planned to have facts about Taylor Swift's successful career.

Since Taylor Swift does not have a 'Greatest Hits' album out in stores already, we designed our own cover for one which we planned to promote at the end of the advert.

These are Taylor Swift's currently existing albums;

2006 - Self-titled 'Taylor Swift'

2008 - Fearless

2010 - Speak Now

Advertising Energy Saving Lightbulbs [1]

FINAL IDEA

Our final idea, we decided on an advert again and this time our product was something entirely different to what we had previously discussed, we decided to instead of promoting a consumerism item that we would instead promote energy saving light bulbs and how important it is to cut down our carbon emissions and help the environment.

Our idea was to get hold of many energy-saving light bulbs and coloured plastic sheets to create different colours. We then thought we could flash these bulbs in time with the beat of chosen music, again different to anything we had previously discussed. We decided on using the opening beat from the song The Black Parade- My Chemical Romance. Below is the music video for this song.

Our connecting idea for this was to also feature facts and statistics explaining why it is important to swap our light bulbs for energy saving ones, hoping to get a point across. We thought about adding this last part to the end of the advert and we have considered a music change to go with it, as it will be a different feel to the beginning part of the advert.

Energy Saving Trust (UK)

IDEA 2 – Music Video

IDEA 2 – Music Video

Our group was really indecisive about whether to film an advert or a music video, we initially came up for ideas using both premises. Our idea for a music video was a complex process as we wanted to come up with something different yet neither of us really wanted to be in front of the camera, we decided to use self-shot clips and footage that could be found from others sources and create a montage video.

We planned to go for a sentimental and poignant feel to the music video, which then after a discussion of song choices which included ‘Kate Bush- This Woman’s Work’, ‘Jeff Buckley – Hallelujah’ and ‘Coldplay – Fix You’ We then decided to use the song ‘Mad World’ performed by Gary Jules.

We then discussed what type of footage we wanted to find and shoot ourselves to include in our music video, we brainstormed a list together, compiled with both footage we shoot ourselves and footage we would find through other sources, like YouTube. Our list was then separate into two sub-headings which helped us see what we needed to film more easily and how we would need to get the footage to use.

Self-Shot Footage Ideas

-          Balloon into the air

-          Weather; snow, rain

-          Cars

-          Reactions; crying

-          Splashes; puddle

-          Dog running, Cat appearing delightful

-          Passers by

-          People falling down; slipping on ice

-          Opening presents

-          People drinking; having a good time

-          Others hugging; signs of affection

-          People leaving

-          Flowers on the side of the road

-          Graveyard; flowers

(News) Footage-Found Ideas

-          Car Crash devastation

-          Terrorism; World Trade Centre; 7/7 Bombings

-          Norway attacks

-          Pride; Royal Wedding

-          Japan; Tsunami

-          Pollution; China

-          Chernobyl

-          IRA

Though our initial result was to obtain a moving and emotional feeling to the video, we also wanted to create a small controversial feeling to the video as well; we were going to create this through the use of clips of terrorism and natural disasters. 

IDEA 1 - Ice Cream

IDEA 1 – Product; Ice Cream

We came up with several ideas about what we could film for our final piece; we came up with ideas for both a music video and an advert.

Our advert idea spawned of many other ideas, linking with the same product, the first product we considered ‘promoting’ was Ice Cream.

Idea One; For the product; Ice Cream, our first idea was to have someone eating the ice cream whilst being distressed or extremely upset, classical music was to then slowly make an entrance and play as an overlay until the camera panned over the crying protagonist over to the ‘twist’ of the advert, when we realise that the classical music in fact coming from a dramatic orchestra that is placed in the corner of the living room, we hoped this would add a comedy effect which would hopefully make the advert unforgettable.

Idea Two; For the same product ‘Ice Cream’, our second idea for the product was to our setting in a church, we were also attempting to again, like our first initial idea to go for a comical advert as we thought about having someone in a confession box; however their confession was that they had eaten a ridiculous amount of ice cream and now felt terrible about it.

Idea Three; Our third idea was a ‘spin-off’ of the second idea, instead of our protagonist in a confession box, we instead decided to have him sitting in a pew, where a priest would approach him, which he would then confess his sin and burst into tears.

All three ideas, particularly the last one allowed us to be able to do a close up of our product to help us promote it the most – we were going to have the empty ice cream boxes on his lap and around him.