FINAL IDEA
Our final idea, we decided on an advert again and this time our product was something entirely different to what we had previously discussed, we decided to instead of promoting a consumerism item that we would instead promote energy saving light bulbs and how important it is to cut down our carbon emissions and help the environment. Our idea was to get hold of many energy-saving light bulbs and coloured plastic sheets to create different colours. We then thought we could flash these bulbs in time with the beat of chosen music, again different to anything we had previously discussed. We decided on using the opening beat from the song The Black Parade- My Chemical Romance. Below is the music video for this song.
Our connecting idea for this was to also feature facts and statistics explaining why it is important to swap our light bulbs for energy saving ones, hoping to get a point across. We thought about adding this last part to the end of the advert and we have considered a music change to go with it, as it will be a different feel to the beginning part of the advert.
Energy Saving Trust (UK)
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