IDEA 1 - Ice Cream

IDEA 1 – Product; Ice Cream

We came up with several ideas about what we could film for our final piece; we came up with ideas for both a music video and an advert.

Our advert idea spawned of many other ideas, linking with the same product, the first product we considered ‘promoting’ was Ice Cream.

Idea One; For the product; Ice Cream, our first idea was to have someone eating the ice cream whilst being distressed or extremely upset, classical music was to then slowly make an entrance and play as an overlay until the camera panned over the crying protagonist over to the ‘twist’ of the advert, when we realise that the classical music in fact coming from a dramatic orchestra that is placed in the corner of the living room, we hoped this would add a comedy effect which would hopefully make the advert unforgettable.

Idea Two; For the same product ‘Ice Cream’, our second idea for the product was to our setting in a church, we were also attempting to again, like our first initial idea to go for a comical advert as we thought about having someone in a confession box; however their confession was that they had eaten a ridiculous amount of ice cream and now felt terrible about it.

Idea Three; Our third idea was a ‘spin-off’ of the second idea, instead of our protagonist in a confession box, we instead decided to have him sitting in a pew, where a priest would approach him, which he would then confess his sin and burst into tears.

All three ideas, particularly the last one allowed us to be able to do a close up of our product to help us promote it the most – we were going to have the empty ice cream boxes on his lap and around him.