To know who was our target audience for our energy saving lightbulb product, we needed to carry out reseearch to discover who would be watching and who was more likely to buy the product.
We found that our target age for the audience was consumers over the age of 30 because these are the people who take care of a household and change the lightbulbs ect. However, we also wanted our advert to appeal to a younger audience, as the need to save energy effects them also.
So, we decided to choose a relevant song that our younger audience may recognise, we decided on My Chemical Romance - The Black Parade.
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