Slow Motion

We wanted to give our Energy-Saving Lightbulb advert a dramatic ending so we decided on throwing a lightbulb at the ground, hoping it would smash. We also thought this would be a lot more effective in slow motion.

We thought this would look theatrical and send out a message to our audience, we decided to use a normal light bulb because we thought it would be a good metaphor, as a way to say 'dispose of these light bulbs' and promote the use of energy saving ones.

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