To help create our own advert about saving energy through the use of lightbulbs, we needed to look at other adverts that were promoting similar messages. It was important for us to find adverts that were successful which would then help us make our advert successful.
In 2011, Phillips released an advert to help promote their LED lighting, this advertisement was helpful to us to outline our own advert because it has a similar style to what we had considered for our own advert. The advert is gripping for the viewer as continuous different types of lamps are turned on in the most unsual places, the use of normal characters in the advert also helps the audience connect with it.
Phillips released another advert to advertise energy efficient lighting, this advert also helped to inspire how we wanted our advert to go. This advert is much better to the previous one as there are no lightbulbs actually shown in the advert at all, the advert relies on a voiceover which details climate change and facts regarding this that the average viewer may not have known. This factor of the advert inspired our own with the idea of telling the audience 'hard-hitting facts' about the consequences of global warming and energy consumption.
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