To promote our product in more and different ways, we created accounts on two of the biggest social networking websites 'Twitter' and 'Facebook' this allows consumers to follow our product and allow them to see the latest information about the product. Many companies also use this as a way to promote any price cuts or offers they have on the product at a certain time.
This allows media convergence to take place as both Facebook and Twitter combined have over 1 billion users. Since advertising has grown, people can now watch adverts on the television and then take to the internet to discuss the advert online. Some adverts have become viral overnight.
Twitter
Facebook
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