Our shorter version of the advert is just over twenty seconds long and would be able to be shown on the television because it is short enough and would be cheaper to show because of its length. The shorter advert shows clips of Taylor Swift's Speak Now concert, we wanted to use this footage because we shot it ourselves by attending one of her concerts.
Because this is a shorter advert, this would allow audiences to watch this advert and be interested enough to go online and search for more information about the product. This advert allows fans to be interested through the use of personally shot concert footage, which many may have gone to see and have recognisable music playing in the background.
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