Ancillary Task - Logo

Pop-up adverts are often used to advertise products on different websites and gain attention from different audiences. Having a pop-up adverts on all sorts of different websites such as YouTube, Facebook, Twitter, Google allows more different types of people to see our brand that we are trying to advertise. Advertising our product on these types of websites promotes the product to a wider audience and also manages to target our target demographic.

Our target for Energy Saving Lightbulbs was mainly for the older generarion since they are the ones who buy the shopping and household items and look after the home, however we also wanted it to appeal to the younger audience as well as these are the ones who are more likely to be effected by the consequences.

For our branded light bulb, we needed to design a logo for our product. This logo would be used on the products packaging and also used to advertise the product. We also wanted to show the pop up advert if you were to type in Energy Saving Lightbulbs into a search engine.