Reasons for the Choice of Song

To make sure our advert was promoting Taylor Swift's 'Greatest Hits' we had to make sure we had plenty of Taylor Swift's music in the advert. We needed to choose songs that would be well known by the audience, using her biggest hits but we also needed to use different songs that give off a different vibe, for example, not all the songs in the advert would be angry or sad.


Teardrops on my Guitar

When we decided to use the song 'Teardrops on my Guitar' which was Taylor Swift's second ever released single, we wanted to show a personal song-writer side to the video as Taylor Swift has been open about how personal this song is to her as she directly names the person she writing about.

To attempt to show this, we had our protagonists write down the lyrics to the song as if she was writing it herself whilst also playing it on the guitar, we tried to show the process of writing a new song and trying to come up with the chords for the song as Taylor would have done. However, since writing songs can be very difficult we showed the protagonist ripping up her song to show that it was not saying what she wanted to say.

Never Grow Up

Because this song is about a young girl growing up, we wanted to show our protagonist doing innocent and childish things such as reading a book in her pyjamas and getting into bed, to portray the innocence of the song.

We also showed shots of the protagonists 'make up and perfume' table to show that she is in fact growing up, as it is often shown that as young girls get older they start to use these products, this was used to create a nostalgic feeling.

Picture to Burn

This song is very much about being angry about a break up so we took the lyrics of the song literally and decided to show our protagonist burning a picture of the 'ex-boyfriend' despite the fact that Taylor Swift doesn't actually do this in her own music video for the song. When our protagonists finds a picture of her 'ex-boyfriend' we showed her burning the edges of the photo to make sure it looked genuine.

To make sure we had the right angle, we shot it several times and chose which one looked best.

Mean

Mean has a very small part in our advertisment for Taylor Swift's Greatest Hits and is only featured briefly but we decided to use the most well known part of the song 'why you gotta be so mean?'. We chose this line as it showed what the song was about without the need to listen to it as a whole.

Fearless

This song is very much about not being scared about anything and living life carefree so we wanted to show this by using lots of different clips of our protagonist playing around, running, climbing trees and generally messing around with the camera.

Since Taylor's music video doesn't reference the song in anyway, the video is used as a way to promote and show Taylor's 'Fearless' tour, ours is still similar to this as we dont show anyone singing the song or have a distinct storyline, we just feature a different types of clips.