Preparing for our Advert

We decided that in our Taylor Swift advert that we wanted to have a montage of Taylor Swift's music videos, filmed by us as if promoting her biggest hits. As a group, we chose our favourite songs recorded by Taylor and decided what we wanted our storyline to be in the video, though we knew we were only going to show a small part. Each video we shot, we planned out first by drawing storyboards.

'Picture to Burn'

'Never Grow Up'

As an example of this, for one of the songs we chose to use 'Picture to Burn' we decided to have our protagonist burn a picture of a boy she liked, suggesting that he had hurt her.

Whilst we were filming 'Picture to Burn' we had to have several copies of the same picture, as we had several attempts to burn it, trying different angles each time.

When we were planning to film for another chosen song 'Teardrops on my Guitar', we wanted to show a personal side to the video, such as our protagonist writing the lyrics down on a notepad whilst playing her guitar. We decided on this idea because Taylor Swift herself is very personal with her own music, she writes about breakups that she has experienced and 'Teardrops on my Guitar' is an example of this.

For 'Never Grow Up' we wanted to have a childish feel to it but also nostalgic to those who have already grown up but remember their childhood, we had our protagonist reading a book and dressed in pyjamas as we wanted to convey a childlike and innocent look as the song is about innocence and growing up.

We decided to use the song 'Mean' because Taylor Swift has one several awards for this song recently, we decided to keep the clip for 'Mean' only short as we wanted to get the quick tagline 'why you gotta be so mean?' into the video. We designed the words on the computer, so we could move them around however we wanted.