Demographics

When we were planning our advert, we needed to know who was Taylor Swift's main audience and who she targeted the most. By knowing this information, we would be able to advertise the product for a particular audience. We found out that Taylor Swift's audience is 63% female and 37% male. This meant that the advert could target more to the female fanbase than the males, since they are the larger group.

We also found out what age was the larger group and who we should target the advert more to demographically, we found that Taylor Swift's fanbase was largely between the ages of 18 and 24 year olds.

This is mostly due to the majority of the topics that Taylor's music is based on, such as;

- Falling In Love
- Heartbreak
- Growing Up

Many of Taylor's songs are inspired by her own real life relationships.

All information is found at www.quantcast.com/taylorswift.com