Pitch - Taylor Swift Advert

Before we could plan what kind of advert we wanted to have, we needed to know who Taylor Swift's target audience was, who buys her albums, so we could plan who our advert could appeal more to.

We discovered that 63% of Taylor Swift's target audience was female, whilst 37% were males, the reason for the higher percentage in females is most likely because Taylor sings very much about romance which appeals more to a female audience.

We also found that the target age of the audience for Taylor Swift was around the ages of 18 - 24 year olds, this is likely to be that this is the similar age to Taylor and therefore a stronger connection is likely to be made.