Wardrobe

To show that the music videos were different from one another, we had several costume changes, these included casual clothing, to pyjamas and also a formal dress. Each outfit was picked to reflect what the song was about and the mood it had.

For the music video's 'Mean' and 'Picture to Burn', we had our protagonist wear a formal dress, we chose this as we hoped it would show a softer side to her in an angry song.

For 'Never Grow Up' the video is set in the protagonists bedroom, so we decided to have her relaxed and dressed in her pyjamas, we also hoped that this projected more of a softer side to her and a childlike image which reflects a song that is all about growing up.