To begin submittign a complaint, the website takes you to a section of the site that offers the reader several options, including the option to see if the advert has already been complained about and also offers a link to sibmit a complaint.
Submitting a complaint is done in five steps, the first step asks the viewer who they are in society, the one I have selected is "Complaining as a member of public."
Step 2, then requires you to fill out your personal details, this is done for contact in case some needs to be made to the viewer.
Step 3 asks the viewer what type of advertisement it is, this shows that the ASA does not just deal with complaints about advertising on television but also other types.
Step 4 asks a series of questions regarding the advert that is being complained about, these questions include 'What is the product?', 'Where did you see/hear about this?' etc.
The last step towards submitting a complaint requires a description of what the complaint about the advertisement is. Here, the viewer must detail why they are offended or think the advert is inapropriate of some sort.
This is the last shot shown once the complaint has been submitted, it details that a confirmation email will be recieved within a few working days, I have recieved this email which is shown below.
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