Adverts Which Influenced Ours

When we decided to plan and create an advert thats promotes an album or in our case a 'Greatest Hits' we looked at other types of adverts that have been show on television to promote other artists albums, we looked at them to find any similar concepts that are used and what kind of layout ours should have.


Robbie Williams - Greatest Hits, released in 2004

This album used a simplistic technique of showing Robbie's music videos, whilst text overlaying the clips of hit songs that Robbie had released. The music changes to represent some of Robbie's biggest hits that have been released over the years but more are revealed as text.

Advert

The album debuted at number one and was the fastest selling album upon release, selling 320,000 copies in its first week.


Steps - The Ultimate Collection, released in 2011

Another advert which helped inspire our own is the promotional advert for Steps Ultimate Collection. This album celebrated the reunion of a 90's pop band by releasing a new Greatest Hits album. This was the first alum released since their split, ten years ago. Because of the vast amount of time it had been since a previous album, the album gained a new fanbase from previous fans who have since had children. The album was released with a tour which had sold out concerts within days.

Whilst Robbie's advert was simplistic, Steps have a very brightly coloured advert, with several different music videos showing as the music changes.