As our main advertisement was just over a minute long, we decided to create a much shorter version also, we wanted this advert to be slightly different to the longer version, instead of showing footage of music videos, we instead decided to show footage of one of Taylor Swift's concerts which we filmed ourselves. The concert itself was a part of the 'Speak Now' tour which had a total of 89 shows and grossed over $100 million.
The idea for our shorter version of the advert came from Robbie Williams Greatest Hits Advert, though his advert shows his music videos and ours shows concert footage, his advert inspired us to use the idea of song titles that are featured on the album to be shown on the advert. For Example, we planned to have the songs 'Teadrops on my Guitar' and 'Picture to Burn' featured on the album and therefore had those song titles featured on the advert.
Several of the shots we included in the advert included footage from these performances from Taylor Swift which we filmed by attending one of her concerts;
Sparks Fly and Speak Now
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